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15th February 2024 · 02:02

The Top Beauty Trends of the Year: What to Try in 2024

The year's culmination provides an opportunity to delve into the realm of foresight, particularly in relation to aesthetics. A thorough examination of the prevailing beauty trends in fashion shows and social media from recent months grants us a glimpse into the future, allowing us to prepare ourselves for what is to come and to maintain equilibrium within our personal styles.

The year 2024 will be characterized by beauty defined by a visionary perspective, both in terms of applying beauty products and their resulting effects. Even nods to traditional styles will be steeped in avant-garde expressions of our collective evolution, accompanied by unconventional and innovative beauty techniques.

In the coming year, expect various trends that challenge conventional beauty standards. From otherworldly adornments to luminous highlighters, 2024's beauty trends will be groundbreaking in every aspect, upholding the rule-breaking beauty that often accompanies social evolution.

Here are the nine most significant beauty trends to anticipate in 2024.

Y2K Continues

"Y2K Continues" is a phrase used to describe a resurgence of early 2000s fashion and beauty trends. Bold and colorful makeup looks, chunky accessories, and nostalgic hairstyles characterize these trends.

One of the most popular Y2K beauty trends is the "e-girl" aesthetic, which features graphic eyeliner, colorful eyeshadow, and bold lip colors. E-girl makeup often incorporates bright and neon colors, including fake freckles, blush draping, and glitter.

Another Y2K beauty trend that has returned is using hair clips and accessories. Butterfly clips, rhinestone barrettes, and other statement hair accessories are popular again, often used to create playful and eye-catching hairstyles.

In addition to these trends, Y2K fashion is also making a comeback. Chunky sneakers, low-rise jeans, and crop tops are all back in style, and these looks are often paired with bold makeup and accessories.

The resurgence of Y2K trends can be seen on social media platforms like TikTok and Instagram, where beauty and fashion influencers showcase their takes on these looks. Many of these influencers are younger generations who may not have experienced the Y2K era firsthand but have been inspired by the nostalgia and fun of these trends.

The Y2K Continues trend celebrates the playful and colorful beauty looks of the early 2000s. While these trends may not be for everyone, they provide a fun and nostalgic way for people to express themselves through fashion and makeup.

Warmed-Up Hair Colors

One of the latest beauty trends in hair color is "warmed-up" hair colors. This trend involves adding warm, reddish, or golden tones to traditional hair colors like blonde, brown, or black.

A warmer tone can be achieved for blondes by adding honey or caramel highlights. This gives the hair a sun-kissed, natural look. Adding a reddish tint for brunettes can give the hair a vibrant, dimensional appearance. Black hair can also benefit from warming up with subtle brown or auburn highlights.

The warmed-up hair color trend is prevalent in the fall and winter when people opt for deeper, richer tones. The trend has been seen in celebrities and influencers alike, making it a popular choice for those looking to stay on-trend.

One of the advantages of warmed-up hair colors is that they tend to complement a broader range of skin tones than cooler tones like ash blonde or platinum. Additionally, warmer tones can make the hair appear healthier and shinier.

Regular touch-ups and deep conditioning treatments are recommended to maintain the color. It's also important to use hair care products specifically formulated for color-treated hair to prevent fading and maintain the vibrancy of warm tones.

Warmed-up hair colors are a versatile and flattering trend that can add dimension and depth to any hair color. Whether you're looking for a subtle change or a bold new look, adding warmth to your hair color may be the perfect way to update your style. 

Retro Flash Makeup

The anticipated beauty trend for 2024 is the re-emergence of the Retro Flash Makeup style, a throwback to the bold and vibrant looks of the 1960s and 1970s. This trend focuses on creating a statement with makeup, featuring vivid graphic shapes, daring colors, and a touch of glamour.

Retro Flash Makeup requires a certain boldness with makeup choices. It includes using electric blue, hot pink, and neon green colors to create striking graphic shapes on the eyes, lips, and cheeks. Additionally, cat-eye liners and winged eyeliner are popular features of this trend.

This look adds to the boldness of shimmering eyeshadows, metallic lipsticks, and glittery false eyelashes to provide a touch of glamour. The overall goal is to create a bold and playful look, allowing for experimentation with makeup to showcase individual creativity.

To complete the Retro Flash Makeup look, vintage-inspired elements, such as voluminous hair, statement jewelry, and retro clothing, are incorporated. This creates a fun and playful way to express personality while adding color to makeup routines.

Beauty influencers and makeup artists on social media have embraced this trend, making it a popular choice for festivals, parties, and other special events. The versatility of this style allows for customization to suit different skin tones and personal styles.

Retro Flash Makeup celebrates the past's daring and playful makeup styles. Its bold colors, graphic shapes, and a touch of glamour provide a fun and creative way to experiment with makeup and express personality.

Face and Body Jewelry

In the realm of beauty and fashion, a trend has been steadily gaining traction. It is poised to continue its ascent in 2024 - using face and body jewelry as an adornment to augment one's overall aesthetic.

This particular trend is defined by implementing many jewelry types, such as nose rings, ear cuffs, and body chains, to imbue a distinctive flair to one's appearance. These pieces are typically crafted from a diverse range of materials, including but not limited to gold, silver, and other metals, beads, stones, and crystals.

Face and body jewelry represent an imaginative expression of individuality and character. It has been embraced by many individuals, from luminaries to ordinary folks. It is particularly favored among young adults who seek to make a bold statement with their sartorial choices.

Concerning face jewelry, nose rings have gained particular favor, with many individuals opting for refined, unpretentious designs that infuse a subdued hint of refinement into their mien. Ear cuffs and cartilage piercings have also emerged as trendy options, with some sporting multiple piercings on a single ear.

Body chains represent another favored accessory that has gained significant prominence recently. These chains can be worn atop apparel or directly on the skin and can be layered to produce a more striking effect. Body chains can be fashioned from various materials, including gold, silver, and other metals, beads, and crystals.

The use of face and body jewelry is an escalating trend expected to persist and expand in popularity throughout 2024. It presents a unique way of expressing individuality and style and can be customized to cater to diverse personal tastes and inclinations. With the appropriate combination of jewelry, anyone can augment their overall appearance with an added touch of glamor and originality.

Lots of Liner

"Lots of Liner" is a beauty trend that has recently gained popularity. It involves using a lot of eyeliner to create a bold and dramatic look around the eyes. This trend is particularly popular with those who love experimenting with different makeup looks and want to make a statement with their eye makeup.

There are various ways to achieve the "Lots of Liners" look. Some people opt for classic black eyeliner, while others prefer experimenting with different colors and finishes, such as metallic or glitter liners. Some also choose to layer different types of eyeliner, such as pencil, liquid, and gel, to create a multidimensional effect.

Starting with a clean and moisturized eye area is important to create the look. Then, using a steady hand, draw a thick line along the upper lash line, extending it slightly at the outer corner of the eye. Some people also line the lower lash or waterline to enhance the effect. The key is to create a bold and defined look that frames the eyes and adds drama to the overall makeup look.

While the "Lots of Liner" trend can be a fun and playful way to experiment with makeup, it's important to use high-quality products and to remove the makeup thoroughly at the end of the day to avoid irritation or infection. It's also important to consider the occasion and environment when wearing this look, as it may only be appropriate for some settings.

"Lots of Liner" is a popular beauty trend that uses a lot of eyeliner to create a bold and dramatic look around the eyes. With the right techniques and products, this trend can be a fun and playful way to experiment with makeup and add a touch of drama to any look.

Less Brows, More Fun

"Less Brows, More Fun" is a beauty trend that has recently gained popularity. This trend involves shaping and grooming eyebrows to be thinner and more natural-looking, rather than the heavily drawn-on or thick brows that were popular in previous years.

The trend has been embraced by many beauty influencers and celebrities, who have been seen sporting the look on red carpets and on social media. It is often paired with other minimalist beauty trends, such as natural-looking makeup and soft, effortless hairstyles.

The appeal of the "Less Brows, More Fun" trend lies in its ability to enhance natural beauty and provide a fresh, youthful appearance. Thinner, more natural-looking brows can create a more open and bright-eyed look while also drawing attention to other features such as the eyes, cheekbones, and lips.

However, as with any beauty trend, there are potential downsides to consider. Some individuals may find that thinner brows do not complement their facial structure or features, while others may need more professional help or excessive grooming to achieve the desired look.

It is important to remember that beauty trends are subjective and personal, and what works for one person may not work for another. Ultimately, the "Less Brows, More Fun" trend is just one of many options available for individuals looking to enhance their appearance and express their personal style.

Skin Care as Makeup

"Skin Care as Makeup" is projected to be a prominent beauty trend in 2024. This trend pertains to utilizing skincare products as a form of makeup to accomplish a flawless and natural look. The fundamental idea behind this approach is that possessing healthy and radiant skin is the groundwork for any makeup appearance.

This trend emphasizes using skincare products with a tint or color, such as tinted moisturizers, BB creams, and CC creams. Such products offer coverage while concurrently nourishing and moisturizing the skin. The objective is to enrich one's innate beauty instead of masking it.

Another crucial aspect of this trend is the use of skin care products that contain skin-beneficial ingredients. Examples include products with antioxidants, vitamins, and hyaluronic acid. Such components can improve the texture and appearance of the skin. Therefore, one not only receives coverage but also simultaneously treats their skin.

The trend further involves using SPF products to shield the skin from the sun's destructive rays. This is of great importance for preserving healthy and youthful-looking skin.

To attain the "Skin Care as Makeup" look, commence with a proper skincare routine that involves cleansing, toning, and moisturizing. Subsequently, apply a tinted moisturizer or BB/CC cream as a foundation. Introduce color to your cheeks with a cream blush, and finish it off with a tinted lip balm.

"Skin Care as Makeup" is a trend that accentuates enhancing one's innate beauty while simultaneously taking care of their skin. It's an exceptional approach to accomplish a youthful and rejuvenated look that is convenient to attain and sustain.

Ever-Evolving Shags

In 2024, one of the beauty trends that is expected to make a comeback is the "ever-evolving shags" hairstyle. This versatile haircut features layered, choppy ends that can be styled in various ways, making it a favorite among those who like to switch up their look.

The shag first gained popularity in the 1970s, with iconic celebrities such as Jane Fonda and Farrah Fawcett sporting the trend. In recent years, the shag has evolved into new variations. In 2024, the shag is expected to continue to evolve with new styles and variations.

One of the key benefits of the shag is that it works for a range of hair types and lengths. It can add volume and texture to thin hair while providing a more relaxed, undone look for thicker hair. It can also be customized to flatter different face shapes and features.

In terms of styling, the shag allows for a range of options. It can be worn straight and sleek, with the layers adding movement and texture, or it can be tousled and wavy for a more casual, beachy vibe. The shag also looks great with full or wispy bangs, which can help frame the face and highlight certain features.

To achieve the ever-evolving shags look, it's important to work with a skilled stylist who can tailor the cut to your individual features and preferences. Regular trims are also key to maintaining the shape and texture of the shag.

The ever-evolving shags trend is expected to be a popular hairstyle choice in 2024, offering versatility, texture, and a touch of vintage charm.

Polished Manicures

One of the beauty trends for 2024 is polished manicures. With the rise of self-care and wellness trends, taking care of one's nails has become increasingly popular. In particular, polished manicures that are sleek, clean, and modern are in high demand.

The polished manicure trend is characterized by nails neatly trimmed and shaped with a smooth and shiny finish. The color palette for polished manicures ranges from classic nudes and neutral shades to bold and vibrant hues, with metallic finishes also gaining popularity.

Regarding nail art, the polished manicure trend favors minimalism and simplicity. Clean lines, geometric shapes, and negative space designs are popular for creating a polished and sophisticated look.

To achieve a polished manicure, it's important to use high-quality nail polish and tools. This includes investing in a good base coat and top coat and using tools such as nail files and buffers to achieve a smooth and even surface. Keeping nails hydrated with cuticle oil and hand cream can also help maintain the polished look.

Polished manicures are a versatile and timeless trend perfect for anyone looking for a chic and effortless beauty look. Whether you prefer neutral shades or bold colors, a polished manicure will add elegance and sophistication to any outfit.

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